Steve & Dee Moore
Founders of Moore Beautiful, the 2019 Lash Studio of The Year, Dee and Steve are excited to share their presentation:
"Don’t believe everything you think."
Let’s get real and raw with Dee & Steve Moore. Working in the lash industry is a tough gig; its cut-throat, fast-paced and competitive. Dee has over 6 years’ experience working in the industry and has fought a constant battle with her mental health and inner critic. She has had months of feeling trapped and a huge failure where she would sob behind her lash mask. But enough was enough. Her talk inspires fellow lash artists that you’re not alone, you can quit the comparison and rise above the noise and isolation to become the lash BOSS you are destined to be. Filled with thought-provoking, inspiring and practical tips to change your mindset, devise a game plan and believe in yourself. You don’t want to miss this!
Technologist, innovator, creator and author of the patented eyelash extensions Feather technique.
Roberta is the training manager and educator at GK academy and an expert in eyelash extensions and brows services. She started her career in London 12 years ago and continues to work with her clients.
She also helps manufacturers to create and test new products for the lash industry. Roberta is usually the first to know what will come to market; sometimes up to 2 years before anyone hears about it.
Roberta is a BL Lashes ambassador and educator, lashes and brows journalist, her work is on the covers of international magazines. She also prepares training programs which are approved by the Ministry of Education and Science.
Roberta is a perfectionist who always strives for the best, most perfect results and she will be demonstrating her patented FEATHER TECHNIQUE at the NALA Conference.
Troubleshoot Your Techniques.
Mimmi is the owner of Lashia, which is a family run business that started in a basement in Stockholm, Sweden in 2006 and has since grown into a world-leading brand.
Having hosted the first ever Swedish Championships and judged multiple international eyelash competitions, Mimmi is known to be very strict when it comes to "stickies" and adhesive safety and looking after lash health are some of her top priorities.
Her passion and excitement for this industry is infectious. After nearly 13 years specializing in Eyelash Extensions she is sitting on a bomb of knowledge. Come and listen to her sharing some of her best tips on how to become the Lash Master of your dreams.
Mimmi will cover useful tips and tricks to help improve your career including, but not limited to:
Client pics b/a cleansing.
Bacteria on lash strips.
Common People, Common Goal, Ideal System.
Jessi Love is a co-founder of Lash Common Inc. and owner of one of the city's most recognizable eyelash extension salons.
Photo shoots, international runway shows, film and television - Jessi had no trouble finding her place in the beauty industry. But it was her entrepreneurial savvy that brought her into the lash industry. And her business acuity saw opportunity in both, the artistry and education of lashes. She built a profitable business from the ground up for the past 11 years, in addition to establishing a first-class lash training academy and product line.
Even with her many successes and accolades, her expertise and artistry, Jessi is actually all about the people and the community she has been building. Her connection to clients and their satisfaction is how she measures her success. And the satisfaction she derives from inspiring students is the source of her motivation. Jessi Love isn’t just about beauty or good business models. She is turning her attention to the need for a shared quality experience for customers, and an industry voice among a more connected network of professionals.
Jessi will share her expertise and real life struggles to help shine light on some beneficial aspects of the business franchising model.
Guarantee Your Success.
Levi Shephard, NALA President, will play host to the 2-day educational conference.
Levi will also take the stage during the conference to share her personal journey to success and show you EXACTLY how you can do the same to create the life of your dreams.
Levi has dedicated her entire career to supporting lash artists around the world and assisting in the advancement of the lash industry. Over the years she have gained experience in many aspects of business; lash artist, lash extensions educator, lash and brow studio owner, professional product developer, founder of an accredited training academy, and author of business-building ebooks.
In early 2016 Levi sold The Lash & Brow Studio, and gave up her training academy, to focus on The National Association of Lash Artists full time.
NALA is dedicated to nurturing the growth and sustainability of our professional trade. This association, in a very short time, has been instrumental in improving professional standards for lash technicians and lash educators across the globe.
Julia is, undeniably, a top celebrity in the lash industry. She is known around the globe for her unique brand, open communication and willingness to share it all in an effort to show every lash artist how to be successful.
Julia wants to help you with your lash career by teaching you. . .
"How to never lose a customer again"!
Tamsen is a lawyer with a passion for helping business owners. She is the founder fo a successful business coaching company in the USA and, after discovering the lash industry and developing a soft spot for the professionals in our community, Tamsen created "Lashing Legally", a company that caters to our specific needs and helps lash artists keep their legal concerns tightly buttoned up.
In her presentation she will share
key legal information for the business decisions you make on a daily business in your lash business.
Kelly Storer, Director of Enchanted Spa in Perth Western Australia, will be commanding the stage for TWO presentations during our educational conference,
On day one Kelly will share tips and advice about marketing and branding. Two very important aspects that play a big role in the success of your lash business.
On day two, she will teach you how to build a happy, loyal team who love your business as much as you. Whether you are a home salon, commercial salon, training school or product distributor, Kelly will invite you to look at things a different way. As with everything she teaches, she will dig into the why, not just the how, to give you the tools to confidently grow your business.
Kelly is a multi award winning Artist • International competition Judge • Editor of lash Inc Australasia magazine • International event speaker • Published Columnist and Lash expert adviser • Featured in Lash Master Book Volumes 3 and 4 • Certified Trainer and Assessor and Mentor • Academy Principal • Accredited Course Developer
With nearly 25 years experience in the beauty industry and successful multi salon ownership, her days are now spent on her passion for teaching others how to professionally, safely and competently perform Lash and Brow services.
Introducing Fox Cosmetics Brow Henna.
You'll see it here first! Mandy Jeffery is debuting her Fox Cosmetics Brow Henna in Canada and it all starts on the NALA Conference stage.
Ever taken a picture of your finished lash set and then noticed the brows just aren't up to scratch? Wish you could easily upgrade your lash services to make more money in less time by adding brow services but just don't know where to start?
Mandy has been in the beauty industry in Australia for 22 years, specializing in Skin Care, Lashes and Brows.
Learn the ins and outs of henna, how and why it works (and why it may not work) including a live demonstration - lift your brow and lash game for good with this new skill set!