About The Event

The NALA Awards Gala and Conference was created to celebrate all of the exciting things happening in the lash industry!


Each year the event gets underway on Friday evening with our exclusive VIP Cocktail Party. NALA members have VIP access to this casual get-together, where they will meet and talk with the esteemed speakers while enjoying complimentary cocktails and appetizers. What a great way for our members to gain personal one-on-one experiences with some of their lash idols and giants in the lash industry.


The conference is a two-day educational event, but it most definitely won't be your typical lash conference experience. It will include everything you've come to expect at a conference. There will be new speakers, hands-on training, business-building presentations, and valuable takeaways for all attendees. But what you won't be expecting (unless you've attended one of ours before) is the unique character and energy that permeates a NALA hosted event.

The conference room is designed to be comfortable, yet with a flair of elegance. The activities are crafted to keep attendees interested and energized while actively learning. There will be no sleepy-eyes in our conference room! And your breakfast, lunch, and snacking needs are all provided on both days.

When the conference ends, the crème de la crème of our event begins – the now-famous NALA Awards Gala. Words alone cannot paint an accurate picture of what it's like to be in attendance; it's something you have to experience. 


The gala starts with cocktails and entertainment. Last year's comedians were the talk of the town, and we anticipate this year's show to be as equally epic. Entertainment is followed by a three-course plated dinner sure to please the most discerning of palates.

After dinner is the highly anticipated NALA Awards. We wanted our awards ceremony to have the same format, look, and feel of attending the Academy Awards. And according to past attendees, we accomplished just that! The room, the stage, and the attendees are the epitome of glamour and prestige.

Celebrities from the lash industry present the awards to all the winners. Anticipation remains high as the room fills with excited energy and applause, from start to finish.

There are several ways to be recognized in the lash industry, and winning a NALA award is the way for others to realize you are one of the best in your chosen field. The awards will be aired live on NALA's YouTube Channel, where the world can watch and cheer along with you.

After so many daily activities, excitement, and high energy levels, a time to wind down and relax is in order. A dance and cash bar will follow the awards ceremony where the heels and neckties can come off as we party the night away. Food will be provided at midnight.

For those with dietary restrictions - we have that covered too! You can submit your request and our venue has agreed to include them with the meals they provide.